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French Senate Weighs Weakened Fast-Fashion Law Following Shein’s Lobbying Efforts

A June 10 vote will follow debates over defining fast fashion, setting ecocontribution rates, curbing influencer marketing.

Overview

  • Debate began on June 2 as senators review a version of the fast-fashion bill that narrows original measures on penalties, advertising and retailer definitions ahead of a June 10 vote.
  • Under the revised text, malus penalties originally set at €5 per item in 2025 rising to €10 by 2030 can now be adjusted by decree, prompting concerns over enforcement.
  • Senators aim to legally define fast fashion based on high production volumes, rapid collection turnover and limited product lifespan to target ultra-fast platforms like Shein and Temu.
  • Advertising restrictions have been narrowed to prohibit influencer promotions rather than an outright ad ban across media, reflecting a compromise between government and Senate majority.
  • Environmental groups have filed complaints against Shein’s lobbying practices with the HATVP after uncovering its concerted campaign to weaken the law during Senate reviews.