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2w ago

French Senate Weighs Weakened Fast-Fashion Law Following Shein’s Lobbying Efforts

A June 10 vote will follow debates over defining fast fashion, setting ecocontribution rates, curbing influencer marketing.

Des sacs de déchets textiles devant la porte du Palais du Luxembourg, où se trouve le Sénat lors d'une manifestation contre la fast-fashion, à Paris, le 14 mars 2025
Le Sénat face au défi de freiner l'essor de la «fast fashion» et de «préserver nos enseignes»
Image
Dans une usine travaillant pour Shein, à Canton, en Chine, le 9 avril 2025.

Overview

  • Debate began on June 2 as senators review a version of the fast-fashion bill that narrows original measures on penalties, advertising and retailer definitions ahead of a June 10 vote.
  • Under the revised text, malus penalties originally set at €5 per item in 2025 rising to €10 by 2030 can now be adjusted by decree, prompting concerns over enforcement.
  • Senators aim to legally define fast fashion based on high production volumes, rapid collection turnover and limited product lifespan to target ultra-fast platforms like Shein and Temu.
  • Advertising restrictions have been narrowed to prohibit influencer promotions rather than an outright ad ban across media, reflecting a compromise between government and Senate majority.
  • Environmental groups have filed complaints against Shein’s lobbying practices with the HATVP after uncovering its concerted campaign to weaken the law during Senate reviews.