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French Senate Revises Fast-Fashion Bill to Reinstate Eco-Scoring and Advertising Ban

A June 10 Senate vote will decide on the eco-score premium-penalty framework with a total ban on ultra-fast fashion advertising.

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Overview

  • Under pressure from environmental groups, senators reinstated an eco-score-based bonus/malus system to penalize high-pollution brands and reward sustainable practices.
  • The revised draft reintroduces a total ban on advertising for ultra-fast fashion brands to curb disposable clothing sales.
  • Critics accuse lawmakers of bowing to intense lobbying from Asian giants like Shein, while merchant groups have urged the government to delist foreign fast-fashion websites.
  • Senator Jean Hingray and experts from the Institut Français de la Mode have proposed a 'Textile durable 2030' charter outlining measures for repair, second-hand expansion, recycling infrastructure and unsold stock reduction.
  • Senators will vote on the amended law on June 10, after which it is slated for review by a joint parliamentary committee in September.