Overview
- The Senate approved the legislation on June 10 by 337 votes to one.
- The bill mandates an eco-score system with penalties up to €5 per item in 2025, rising to €10 by 2030 for products with poor environmental performance.
- It prohibits fast-fashion advertising, with sanctions for influencers who promote ultra fast-fashion items.
- The text differentiates 'ultra' fast-fashion platforms such as Shein and Temu from traditional European brands, imposing stricter measures on non-EU retailers.
- Fast fashion accounts for about 10% of global greenhouse gas emissions, flooding the French market with 48 new garments per person each year.