Overview

• The Senate approved a revised fast fashion bill on June 10, 2025, with near-unanimous support for measures aimed at ultra fast fashion sites Shein and Temu.
• Amendments exempt European retailers such as Zara, H&M and Kiabi from the toughest restrictions while mandating environmental impact disclosures for all brands.
• An mandatory eco-score will assess companies’ environmental communication and levy taxes up to €5 per item in 2025 and €10 by 2030 for low scorers.
• The legislation would ban fast fashion advertisements and impose penalties on influencers who promote noncompliant products.
• A joint committee of senators and National Assembly deputies is scheduled to meet from September to reconcile legislative differences before notifying the European Commission.