Particle.news

Download on the App Store

French Senate Adopts Law to Curb Ultra Fast Fashion

Penalties for heavy polluters, an advertising ban and a small parcel tax will take effect as a joint parliamentary committee readies negotiations.

Un an après l’Assemblée nationale, le Sénat a adopté mardi 10 juin 2025 une proposition de loi pour freiner l’essor de la « fast fashion », incarnée par le géant Shein
le Sénat a adopté une mesure inattendue: l'instauration d'une taxe sur les petits colis livrés par des entreprises établis hors de l'Union européenne, comprise entre deux et quatre euros
Image

Overview

  • The Senate adopted the bill on June 10 and sent it to a joint parliamentary committee to reconcile it with the National Assembly’s version
  • The law establishes an eco-contribution under a bonus-malus system requiring platforms to pay at least €5 per item in 2025 and €10 by 2030 based on product durability
  • It bans all advertising for ultra fast fashion and obliges platforms and influencers to display environmental impact information under threat of fines up to €100,000
  • A new levy of €2–€4 on small parcels from non-EU sellers targets rapid-delivery imports by companies like Shein and Temu
  • Shein has condemned the measure as unfair to consumers, while the ecological transition minister called it a model for future EU-wide regulation