Overview

• Major French retailers have shifted from promoting organic products to broader, less specific sustainability goals, according to the Fondation pour la Nature et l’Homme (FNH).
• Organic product sales in France fell by 12% between 2020 and 2023, with a corresponding decline in organic farmland for the first time in years.
• The FNH report emphasizes that this strategic shift jeopardizes France's goal of achieving 21% organic agricultural land use by 2030, with current levels at only 10.8%.
• Recommendations include setting a target of at least 12% organic sales by 2030, increasing visibility and advertising for organic products, and strengthening retailer commitments to organic supply chains.
• The report also calls on the French government to enforce clearer targets and provide greater support for the organic sector, including addressing price disparities and funding promotional efforts.