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French Housing Foundation Rebrands to Restore Trust After Allegations Against Founder

The Fondation pour le Logement des Défavorisés aims to recover from a 30% drop in donations and refocus on combating France's severe housing crisis.

La Fondation pour le Logement des Défavorisés dévoile sa nouvelle identité
L'ancien logo de la fondation Abbé Pierre.
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Overview

  • The Fondation Abbé Pierre has officially rebranded as Fondation pour le Logement des Défavorisés, unveiling a new name and logo on March 17, 2025.
  • The rebranding seeks to distance the organization from its founder, Abbé Pierre, following allegations of sexual violence spanning decades, including against children.
  • Public donations, which fund 97% of the Fondation's operations, have dropped by 30%, leading to an estimated loss of 5 to 7 million euros since July 2024.
  • Prominent figures, including Eric Cantona and Virginie Efira, are supporting the Fondation's public campaign to rebuild trust and emphasize its mission to combat housing insecurity.
  • The Fondation continues to highlight France's worsening housing crisis, urging the government to prioritize housing and requisition vacant buildings to address the needs of over 4 million poorly housed people.