French Housing Charity Rebrands After Abuse Allegations Against Founder

The Fondation pour le Logement des Défavorisés launches a new identity to rebuild trust and sustain efforts against a worsening housing crisis in France.

The Fondation, formerly known as Fondation Abbé Pierre, has replaced its founder’s image with a house symbol in its new logo, emphasizing its mission to combat homelessness.
The rebranding follows documented allegations of sexual violence against Abbé Pierre, including cases involving children, leading to a 30% drop in individual donations.
The organization is financially strained, relying on reserves to continue supporting over 800 projects annually, as 97% of its funding comes from public donations.
France’s housing crisis remains critical, with over 4 million people mal-housed and 350,000 homeless, as government action is deemed insufficient by the Fondation’s leadership.
Public figures, including Eric Cantona and Virginie Efira, have voiced support for the Fondation, encouraging donations to sustain its essential work.