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French Groom Sells Ad Space on Wedding Tuxedo to 26 Startups

He says the sponsorships covered the custom suit, leaving a small surplus after taxes.

Overview

  • Dagobert Renouf married on October 25 wearing a tuxedo embroidered with 26 startup logos, sharing photos and thanks on X.
  • He announced the idea in July and quickly sold the sponsorship slots as a marketing experiment within the startup community.
  • Reports cite proceeds of roughly $7,500 to a $10,000 gross, with about $5,500 spent on the custom, logo-stitched suit.
  • Renouf said that after taxes and costs the effort left about $2,000, covering the suit rather than most wedding expenses.
  • Sponsors included his own company CompAi and AI startup FeatherFlow, whose representative joked the buy was done for the vibes.