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French Groom Sells Ad Slots on Wedding Tux, Goes Viral With 26 Startup Logos

He describes the stunt as a tech-community experiment that largely paid for a $5,500 custom suit.

Overview

  • He walked down the aisle on October 25 wearing a tuxedo embroidered with logos from 26 startups, sharing photos and thanks on X.
  • Renouf announced the idea in July and said all sponsorship slots were snapped up within weeks before a tailor stitched the logos.
  • His own company, CompAi, bought a placement, and participating founders treated the display as a community moment as much as marketing.
  • Coverage cites roughly $7,500 raised with $5,500 spent on the suit, while Renouf’s own breakdown on X lists $10,000 gross, about $2,500 in taxes, and roughly $2,000 left over.
  • The campaign spread widely online and drew a mix of praise and jokes, with reports framing it as a one-off viral story rather than a broader shift.