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French Fashion Brand Jennyfer Seeks Judicial Liquidation

The retailer, unable to sustain its business model, has ceased payments and requested a four-week extension of operations, putting nearly 1,000 jobs at risk.

Devenue Don’t call me Jennyfer en 2019 puis renommée Jennyfer en 2024, la marque était en difficulté depuis plusieurs années.
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Overview

  • Jennyfer, a French teen apparel retailer, has officially requested judicial liquidation after ceasing payments, with a court decision expected on April 30, 2025.
  • The company has asked for a four-week extension of operations, but unions warn that 999 jobs are at risk, leaving employees in a precarious situation.
  • Management cited rising costs, declining purchasing power, market shifts, and aggressive international competition as reasons for the brand's unsustainable economic model.
  • Jennyfer, founded in 1985 and rebranded multiple times, had 220 stores in France and 80 internationally as of mid-2024, with €250 million in annual revenue.
  • The brand joins other French prêt-à-porter chains like Camaïeu and Kookaï that have faced bankruptcy in recent years, reflecting broader industry challenges.