Overview

• On July 4, 2025, the Paris appeals court overturned a 2022 dismissal and ordered Lidl to compensate Intermarché €43 million for unfair competition.
• Between 2017 and 2023, Lidl aired 370 television spots advertising steep discounts over 15-week promotion periods without guaranteeing product availability across its French stores.
• Lidl confined advertised deals to about 500 shops—under one-third of its network—and directed customers to an online list, practices the court ruled misleading.
• French law requires retailers to ensure promotional offers remain accessible in all outlets for the duration advertised.
• The verdict establishes a legal benchmark likely to drive stricter adherence to advertising disclosure requirements and protect consumers from deceptive marketing.