Overview

• Collectif café values the specialty coffee shop market at 321 million euros, while Xerfi’s broader estimate reaches 750 million euros including major chains
• A new coffee shop opens each week in France, pushing the total past 3,500 outlets and marking a 74% increase since 2010
• Independent operators account for 85% of the market as chains such as Starbucks, McCafé and Columbus Café accelerate their expansion
• Sales have jumped 140% over the past 15 years, driven by high-margin lattes like matcha, ube and collagen-infused glow drinks
• Despite rapid growth, more than half of coffee shop operators now run at a loss, foreshadowing a medium-term market consolidation