French Champagne Producers Crush 'Champagne of Beers' in Trademark Battle

Miller High Life's "Champagne of Beers" slogan infringes on the protected designation "Champagne" according to the Comité Champagne.
Belgian custom officials destroyed over 2,000 cans of Miller High Life destined for Germany at the request of the Comité Champagne.
The consignment of Miller High Life was intercepted in the Belgian port of Antwerp.
Molson Coors Beverage Co. respects local restrictions on the word "Champagne" but remains proud of Miller High Life.
The Comité Champagne paid for and oversaw the environmentally-friendly destruction of the Miller High Life cans.