Overview

• Attendance rose about 2% to 2.5% year on year this summer, according to the FNHPA.
• Households spent less per stay, with shorter trips and reduced outlays on on-site restaurants and leisure.
• High-end rentals struggled to fill, while entry-level options and bare pitches gained share, with three-star sites showing the strongest momentum.
• Foreign visitors make up roughly 30% of customers and mainly book pitches, a choice more French holidaymakers also made this season.
• Operators say they invest €800 million to €1 billion annually as 3–5 star sites generate 86% of attendance, yet the number of campgrounds has fallen from about 9,000 in 2000 to 7,400, prompting calls for regulatory simplification.