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Fremantle Launches Global Sports Division Led by Owain Walbyoff

The new Fremantle Sports unit will prioritize unscripted documentaries and digital formats, building on the company’s established sports content portfolio.

Overview

  • Fremantle has officially launched Fremantle Sports, a dedicated global division focused on sports storytelling.
  • The unit will produce unscripted and factual sports documentaries as well as innovative digital formats, avoiding live sports coverage.
  • Owain Walbyoff, former Banijay executive, has been appointed to lead the division and develop its strategy.
  • The initiative builds on Fremantle’s existing sports content, including successful projects like 'All or Nothing' and 'The World At Our Feet.'
  • A team of senior executives, including Amelia Brown, Gabriella Carriere, and Georgette Schlick, will support the division’s operations and growth.

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