Overview

• Fremantle officially launched Imaginae Studios on April 9, 2025, as part of its broader strategy to innovate in content production.
• The label is designed to leverage artificial intelligence to push creative boundaries and enhance storytelling capabilities.
• Andrea Scrosati, Fremantle Group COO and CEO of Europe, is spearheading the initiative, emphasizing the fusion of human creativity and AI technology.
• Imaginae Studios will focus on providing opportunities for emerging creative talent while adhering to strict intellectual property and compliance standards.
• This launch follows the recent establishment of Fremantle Sports, reflecting Fremantle's commitment to strategic expansion and technological innovation.