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3d ago

Free Scoops, Discounted Pints and App Perks Ready for National Ice Cream Day

Brands are using app-based rewards with limited-time offers to stretch the celebration through next weekend

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Vanilla was the most popular ice cream flavor sold through the platform this summer, keeping its spot at No. 1 from last year.
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Overview

  • DQ Rewards members can get a free Dilly Bar with a $1 purchase through July 20 by ordering via the Dairy Queen app.
  • On July 20, Burger King Royal Perks and 16 Handles app users can each redeem a free soft-serve cone or up to $5 in treats at participating locations.
  • DoorDash DashPass members save $5 on two Ben & Jerry’s pint purchases from grocery or convenience stores between July 17 and July 23.
  • Baskin-Robbins Rewards members enjoy $5 off $20 orders in-app or through delivery apps through July 26, while Cold Stone Creamery is offering app coupons and a year-long free ice cream sweepstakes.
  • Regional brands such as Jeni’s, Friendly’s and Yogurtland are adding free sundae toppings, double loyalty points or exclusive limited-time flavors as part of extended National Ice Cream Day promotions.