Overview

• Leonie Wadin, daughter of inventor Harry Melbourne, has not bought a Freddo since his death in 2007 and says he would be “disgusted” at its current price and reduced size.
• Some UK shops are now charging up to £1 for a single Freddo bar, marking a tenfold increase since its 10p relaunched price in 1994.
• Mondelez International, which owns Cadbury, says it does not set retail prices and that higher production and supply-chain costs have driven up Freddo’s price.
• The bar’s cost has risen gradually over three decades, climbing from 10p in 1994 to 15p in 2005, 25p in 2016, 30p in 2017 and 49p in 2022.
• Freddo has become a symbol of shrinkflation and a barometer of UK cost-of-living pressures as consumers react to disproportionate price hikes.