Overview
- TV personality Fred Sirieix fronts a tongue-in-cheek 'From Com' campaign that places Boursin at the heart of a holiday love story.
- He recreates scenes from Love Actually, The Holiday, and Bridget Jones's Diary, reflecting the poll's top festive rom-com choices.
- The research reports a tie for most romantic moment between Love Actually's cue cards and Bridget Jones's snowy kiss.
- Survey findings highlight UK Christmas rituals, with 48% calling Christmas Day dinner the most cherished tradition and over a quarter ending the evening with a shared cheeseboard.
- Food preferences in the poll rank turkey at 33%, pigs in blankets at 30%, and mince pies at 19%, while nearly four in 10 prefer hosting at home and Sirieix promotes prep-ahead, Boursin-led entertaining.