Frédéric Arnault Appointed CEO of LVMH Watches

The 29-year-old son of LVMH billionaire Bernard Arnault will oversee TAG Heuer, Hublot, and Zenith, sparking speculation about succession planning within the luxury goods empire.

Frédéric Arnault, the 29-year-old son of LVMH billionaire Bernard Arnault, has been appointed as the CEO of LVMH Watches, overseeing Swiss watch brands TAG Heuer, Hublot, and Zenith.
Julien Tornare, former CEO of Zenith, will take over Frédéric's previous role as head of TAG Heuer, while Benoit de Clerck will succeed Tornare at Zenith.
During his tenure at TAG Heuer, Frédéric Arnault pushed the brand further upmarket, increasing the average selling price from around 1,800 Swiss francs in 2017 to just over 3,000 francs last year.
Frédéric's promotion fuels speculation about succession planning in the LVMH empire, as Bernard Arnault recently extended his compulsory retirement age to 80.
Despite the promotion, Frédéric Arnault plans to remain highly invested in TAG Heuer, emphasizing the importance of brand desirability and long-term thinking.