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Frasers Group Names Its Executive David Epstein as Hugo Boss CEO After Taking Control

The move signals a likely shift toward Frasers’ retail and distribution priorities now that Hugo Boss is a Frasers subsidiary.

Overview

  • Hugo Boss confirmed that CEO Daniel Grieder will step down on Dec. 31, 2026 and that David Epstein, a long-time Frasers executive, will take over on Jan. 1, 2027.
  • Frasers secured a controlling 50.08 percent stake in Hugo Boss in late October and has formally consolidated the German fashion house into its group structure.
  • Frasers earlier this year increased its influence at Hugo Boss by boosting its shareholding to about 47.89 percent, removing chairman Stephen Sturm, and installing Michael Murray and Robert Palmer on the supervisory board.
  • Hugo Boss credited Grieder with leading its Claim 5 turnaround, relaunching the Boss and Hugo labels and building an omnichannel platform, and the company says those changes provide a platform for the new leadership.
  • Frasers has a track record of buying stakes in fashion suppliers and reshaping boards to secure trading and distribution advantages for its retail outlets, a pattern that could change Hugo Boss’s wholesale and store relationships and affect staff and operations in Metzingen.