Frasers Group Expands Premium Portfolio with THG Partnership
The deal includes the acquisition of luxury brand websites and the integration of Frasers' credit and loyalty program into THG's tech platform.
- Frasers Group acquires THG's luxury brand Coggles and other websites to strengthen its premium offerings.
- The partnership will integrate Frasers Plus, a consumer credit and loyalty program, into THG's Ingenuity platform.
- THG will sell its Myprotein products in Sports Direct stores, leveraging Frasers' retail network.
- The deal aims to enhance THG's logistics and courier management services, particularly in Australia.
- THG maintains its revenue guidance despite ongoing shareholder pressure and legal disputes.