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Frankfurt Court Questions Apple Watch’s ‘CO2-Neutral’ Advertising

Judges highlighted that only a quarter of Apple’s Paraguay offset project is secured long-term, with a verdict due on August 26

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Overview

  • At a June 3 hearing, the Landgericht Frankfurt voiced significant doubts about Apple’s claim that its Apple Watch is fully carbon neutral
  • Deutsche Umwelthilfe sued Apple for allegedly misleading consumers by advertising the smartwatch as ‘CO2-neutral’ and is seeking an injunction
  • Apple acknowledged that just 25 percent of its Paraguay eucalyptus offset project is locked in beyond 2029, raising questions over its long-term effectiveness
  • The court rejected DUH’s call for several-century guarantee periods and said consumers can reasonably expect a climate benefit by around 2045 or 2050
  • Apple maintains its ‘CO2-neutral’ label reflects major emission reductions and investments in nature-based offsetting and will continue to defend its approach ahead of the August 26 ruling