Overview

• On July 2, 2025, Germany’s Oberlandesgericht Frankfurt issued an unappealable injunction halting a Dutch pharmacy’s €10 voucher scheme for first-time e-prescription orders.
• Judges determined that the voucher counts as a significant gift under national advertising rules, which allow only promotional items valued at one euro or less.
• The pharmacy’s argument that the voucher could be applied to co-payments or nonprescription products was dismissed by the court.
• The lawsuit was filed by an operator of a German digital health platform that also redeems e-prescriptions and competes in the online pharmacy market.
• The ruling highlights stricter enforcement of the Heilmittelwerbegesetz as digital prescriptions intensify promotional competition among European pharmacies.