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Frankfurt Court Bars Apple From Marketing Smartwatches as “CO2‑Neutral”

Judges questioned the permanence of Apple’s offset projects, concluding buyers would expect climate benefits to last for decades.

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Apple Watch Series 10

Overview

  • Landgericht Frankfurt issued an injunction that prohibits the disputed claims and threatens an administrative fine of €250,000 per violation.
  • The order is enforceable immediately but not yet final, and Apple can appeal while refraining from the banned statements.
  • Deutsche Umwelthilfe won its cease‑and‑desist case after alleging greenwashing in Apple’s product advertising.
  • The court highlighted Apple’s admission that only 25% of a Paraguay reforestation area is secured long term and that some plots are leased only until 2029, contrasting with consumer timelines to 2045–2050.
  • Apple defends its approach as rooted in emissions cuts and carefully selected nature‑based projects, as the EU prepares to bar product‑level claims relying on external offsets next year.