Overview

• The injunction takes immediate effect and is not yet final, allowing Apple to appeal, with a €250,000 order fine set per violation.
• The case stems from a Deutsche Umwelthilfe lawsuit alleging greenwashing in Apple’s smartwatch advertising.
• Judges highlighted a Paraguay reforestation project where only 25% of the area is secured long term and most leases end in 2029, contrasting with consumer expectations through roughly 2045–2050.
• EU rules effective in 2026 will curb product climate claims based solely on external offsets, and Apple says it will drop labels like “CO2‑neutral” from packaging and product pages starting September 2026 while pursuing a 2030 supply‑chain goal.
• The court did not treat Apple’s “Carbon Neutral” logo as a certification seal, viewing it instead as an identification mark.