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Frankfurt Court Bars Apple From Marketing Apple Watch as 'CO2‑Neutral'

Judges cited short‑term forestry leases in Paraguay that fail to guarantee long‑term carbon storage.

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Apple Watch Series 10

Overview

  • Apple must immediately stop using the 'CO2‑neutral' claim for certain watches in Germany or face order fines of up to €250,000 per violation.
  • The injunction follows a Deutsche Umwelthilfe lawsuit and is not yet final, and Apple can appeal while the ban remains in force.
  • The court found that 75% of the Paraguay offset area referenced by Apple is leased only until 2029, contrary to consumer expectations of durability into the 2045–2050 timeframe.
  • DUH criticized the offsets as ineffective, pointing to eucalyptus plantations harvested on short cycles, while Apple defended its emissions cuts and its 2030 companywide neutrality goal.
  • EU rules taking effect next year will prohibit product climate claims based solely on off‑value‑chain offsets, and the court rejected DUH’s bid to treat Apple’s 'Carbon Neutral' logo as a certification seal.