Overview
- On Monday Buschmann confirmed he will no longer personally post on his Instagram account and that his management will run the channel on his behalf.
- He said the decision follows an earlier announcement that he planned to leave social platforms and stems from the negative personal effects of how people behave online.
- The account, which has about 226,000 followers, will not be deleted and will be used to share news, partner collaborations, and updates curated by Sportsfreude.
- Buschmann is a veteran commentator for Sky and RTL who resumed NBA work in 2025, and he cited the sustained online hostility and daily social‑media strain as reasons for stepping away.
- The move follows a wider pattern of public figures delegating social presence to management as a way to protect mental health while preserving a public channel for professional news.