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Francesco Trapani, Transformational Bulgari Chief, Dies at 68

His leadership culminated in a 1995 stock listing followed by a 2011 sale to LVMH, two milestones in luxury’s consolidation.

Overview

  • Trapani died on September 10 at his home in Rome, with the news publicly shared the next day by Marco Piana of VAM Investments.
  • As CEO from 1984 to 2011, he broadened the house beyond jewelry into watches, fragrances, leather goods and high-end hospitality while accelerating global retail expansion.
  • He led Bulgari’s July 1995 debut on Borsa Italiana, a move that powered international growth and brand visibility.
  • Under his tenure revenue rose from roughly €25 million to about €1.5–2 billion with around 300 stores and 4,000 employees, culminating in the 2011 acquisition by LVMH valued at €4.3 billion.
  • Bvlgari issued a tribute praising his vision, while colleagues noted his later roles at LVMH, Clessidra, Tiffany, Bluebell, Tages and VAM; a funeral is scheduled Saturday at noon at Rome’s Basilica di Santa Croce in Gerusalemme.