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France’s Winter Sales Open With Deep Discounts as Snow Boosts Demand

Retailers deploy steep markdowns to clear heavy winter inventories after a weak December.

Overview

  • The nationwide clearance period runs from January 7 to February 3 under France’s regulated biannual sales calendar.
  • Early shoppers reported active winter-gear aisles in Paris and in Les Clayes-sous-Bois despite snowfall and freezing conditions.
  • Stores posted reductions of up to about 70% on parkas, sweaters and other cold-weather items to accelerate turnover.
  • Merchants pointed to sluggish December receipts and larger stocks, with examples such as a down jacket discounted to €90 from €300 at American Vintage.
  • France’s sales tradition traces to 19th‑century discounting practices later formalized by a 1906 law that set limits and schedules for sales periods.