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France’s Winter Sales Finish 1.8% Lower After Snow-Hit Start

The early snow-hit launch left a gap that late momentum could not close.

Overview

  • The Alliance du commerce, representing about 2,000 clothing, footwear and department store locations, reports a year-on-year 1.8% decline in in-store takings.
  • Snow severely depressed the opening, with roughly a 20% drop over the first three days and a 5.7% fall across week one in physical shops.
  • Traffic and sales strengthened in the final weeks, but the recovery fell short of offsetting the early losses.
  • Online sales in the period edged up 0.8%, contrasting with the in-store decline.
  • Sector leaders cite earlier promotional events, competition from ultra fast-fashion platforms and tighter stock management as headwinds, while debate over the sales calendar continues with the Alliance favoring current dates.