Overview
- Most departments start the winter sales at 8:00 on Wednesday, Jan. 7, running through Tuesday, Feb. 3, for both in‑store and online purchases.
- Four border departments—Meurthe-et-Moselle, Meuse, Moselle and Vosges—use an earlier window from Friday, Jan. 2, to Thursday, Jan. 29, to counter cross‑border competition.
- Overseas schedules vary, including Guadeloupe from Jan. 3 to Jan. 30, Saint‑Pierre‑et‑Miquelon from Jan. 21 to Feb. 17, Saint‑Barthélemy and Saint‑Martin from May 2 to May 29, and La Réunion from Sept. 5 to Oct. 2.
- Martinique, Guyane and Mayotte follow the mainland calendar, and the regulated sales period applies to e‑commerce sites regardless of where a company is headquartered.
- Sector sources expect heavy markdowns from day one to clear inventories, though experts note earlier Black Friday and private sales and subdued consumer sentiment could limit the overall boost.