Frances Tiafoe Signs Apparel Deal with Lululemon, Ending Nine-Year Nike Partnership

The World No. 17 tennis player will debut Lululemon's custom designs at the 2025 Australian Open, marking a significant shift in his branding strategy.

• Frances Tiafoe has partnered with Lululemon as its newest global ambassador, ending his nine-year sponsorship with Nike.
• The Vancouver-based brand aims to expand its presence in tennis, with Tiafoe joining Leylah Fernandez and Ethan Quinn on its roster of ambassadors.
• Tiafoe will wear a custom 'passionate pink' outfit by Lululemon during the Australian Open, with commercial versions of the gear available for purchase.
• As part of the collaboration, Tiafoe will provide feedback on Lululemon's performance products to help refine future designs.
• In addition to the apparel deal, Tiafoe has opted for K-Swiss Ultrashot 4 shoes, marking another shift in his on-court look.

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