Overview

• Grand Paris drew 6.4 million international visitors in July–August, a level comparable to 2023, according to the Paris tourism office.
• In Provence-Alpes-Côte d’Azur, hotel occupancy rose and stays in rentals and outdoor lodging increased by 2% and 3%, though regional leaders flagged weaker major European demand and softer spending.
• Restaurant trade suffered sharp pullbacks, with industry group Umih estimating a 25%–30% drop in attendance and its president Thierry Marx reporting about 25 closures per day.
• Travel flows dispersed toward lower-cost, less‑classical destinations such as rural and mountain areas, with Pierre & Vacances noting higher occupancy there and slightly shorter average stays.
• Heatwaves steered travelers toward cooler options, and sector voices including Tourisme Bretagne and Booking.com say September performance will be decisive as milder weather sustains trips.