Overview

• DGCCRF says misleading environmental claims are a recurrent practice and confirms it is stepping up enforcement against greenwashing.
• More than 3,000 establishments were inspected in 2023–2024, with over 15% found to have serious breaches triggering action.
• Regulators issued over 430 compliance injunctions, more than 70 administrative fines or procès-verbaux, and sent upwards of 500 warnings.
• Common abuses included vague claims of overall environmental benefit, unjustified valorising terms such as “upcycled” on new imports, and false or self‑proclaimed labels like overstated FSC certification.
• A fine exceeding €1 million was levied on Shein for failing to disclose plastic microfibre content, and the watchdog plans reinforced controls in 2025–2026 with ADEME and a QuotaClimat tool as EU‑mandated third‑party verification begins in 2026.