Overview

• Alliance France Tourisme and Régions de France formalized a partnership to shift focus from visitor numbers to revenue growth.
• The new €800 million investment vehicle will target hotel renovations, transport upgrades and event venue improvements.
• Stakeholders aim to use data from the Paris and 2030 Winter Olympics to attract higher-value tourists and extend average stays.
• Industry leaders warn that two-thirds of tourism spending comes from domestic visitors and call for balanced international and local strategies.
• Experts stress that modernizing infrastructure now is crucial given decade-long lead times and rising competition from destinations like Spain, Dubai and Albania.