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France Taps Disney’s 'Inside Out' for New School Mental-Health Campaign

Officials describe an unpaid partnership that sends classroom materials to help children talk about emotions.

Overview

  • The government announced the initiative on October 9 at Disney’s Paris offices, with rollout to pupils from CP to 6e and their families nationwide.
  • A booklet titled “Parlons santé mentale,” along with posters and an information spot, uses Inside Out characters to explain emotions and encourages children to seek support when they feel overwhelmed.
  • Disney will promote the films on its platforms and in UGC cinemas to boost visibility for the messages, said Disney France president Hélène Etzi.
  • Service d’information du Gouvernement director Michaël Nathan said Disney receives no payment for the collaboration, which is presented as one tool among broader public information efforts.
  • Some teachers welcomed ready‑to‑use, colorful resources already familiar in classrooms, while child psychiatrists and researchers warned of commercial influence and noted ongoing shortfalls in child mental‑health services.