Overview

• The large-scale trial will begin on June 12, 2025, in Pays de la Loire, Bretagne, Normandie, and Hauts-de-France, targeting 16 million inhabitants.
• Consumers will pay a €0.10 or €0.20 deposit per glass container, which can be refunded upon return at supermarkets via reverse-vending machines or checkout scanning.
• Packaging will feature visible purple labels encouraging reuse, with hundreds of collection machines being installed for progressive summer deployment.
• The initiative, coordinated by eco-organization Citeo, involves eight major distributors and over 50 manufacturers, including brewers and retailers.
• France aims to address its lag in meeting Agec law reuse targets of 5% by 2023 and 10% by 2027 through this pilot program.