Overview

• Luxury hotel bookings in France soared by 64% year-over-year in July 2025, led by Paris (2,710 nights), Nice (1,313) and Marseille (286).
• Italy held second place with strong performances in Rome (777 nights), Milan (725) and Naples (679) despite ceding the top spot.
• The United Kingdom saw a 13% rise in July luxury reservations, with London’s Claridge’s and Ham Yard among the most popular.
• Spain entered the top five European luxury destinations on the strength of Barcelona bookings and high demand in Madrid and Ibiza.
• In 2024, Global Travel Collection advisors facilitated $2.3 billion in luxury travel sales through nearly 900 trips averaging $1,400 per night.