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France Orders Tesla to Halt Misleading FSD Marketing or Face €50,000 Daily Penalties

Tesla must fix its FSD labeling to reflect Level 2 capabilities within four months under threat of €50,000 in daily sanctions.

Frankreich will irreführende Werbung für autonomes Fahren von Tesla stoppen
Tesla droht wegen seiner Autopilot-Werbung eine drastische Strafe in Frankreich.

Overview

  • France’s DGCCRF issued a formal order on June 26 requiring Tesla to end misleading promotions of its Full Self-Driving feature or face €50,000 per day fines.
  • The probe, triggered by consumer complaints on the SignalConso platform in 2023 and 2024, found Tesla overstated the autonomy of its FSD system and misrepresented option availability.
  • The investigation also highlighted opaque sales practices, including unclear contract terms, delayed refunds on canceled orders and misleading vehicle trade-in offers.
  • Tesla has not responded publicly to the DGCCRF order as its French sales plunged 67% in May to 721 new cars, the lowest monthly total since July 2022.
  • Regulators in California and Germany have similarly challenged Tesla’s “Autopilot” and FSD branding, underscoring global scrutiny of its driver assistance marketing.