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France Launches New Campaign to Sustain Energy Conservation Efforts

The government emphasizes continued energy-saving habits as consumption drops by 12% over two years.

  • France's new campaign, 'Chaque geste compte', aims to reinforce energy-saving habits established over the past two years.
  • Energy consumption in France has decreased by 12% from 2019 levels, attributed to both conservation efforts and economic factors.
  • The campaign uses humorous TV and radio spots to remind the public of effective energy-saving practices without being guilt-inducing.
  • Despite the end of the immediate energy crisis, the government stresses the importance of maintaining reduced consumption to lower bills and environmental impact.
  • Critics note that significant industrial reductions and potential funding cuts for green initiatives may undermine long-term energy goals.
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