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France Launches Disney 'Inside Out' School Mental-Health Campaign

Officials aim to reach millions of families through familiar characters.

Overview

  • Booklets titled “Parlons santé mentale,” along with posters and an information spot, are being rolled out to teachers for CP to 6e via national education resource platforms.
  • Government officials say Disney receives no payment, while the company will promote the effort on its own channels and support rediffusions in UGC cinemas.
  • The initiative is part of the government’s mental health Grande cause nationale, with officials citing high levels of youth distress to justify rapid, large‑scale outreach.
  • Clinicians describe the Inside Out films as a practical conversation starter already used in classrooms, noting the portrayal of emotions is broadly suitable for children.
  • Teacher unions and school health professionals voice reservations about commercial influence, oversimplification, and unmet needs in training and pediatric mental‑health services.