Overview

• The DGCCRF found that 57% of listings showed no actual discount, 19% reported smaller reductions and 11% reflected price increases.
• The penalty was negotiated through a transaction with the Paris public prosecutor and marks the largest fine of its kind in France.
• Infinite Style E-commerce Ltd, Shein’s French sales operator, was pinpointed for artificially inflating prices before applying advertised markdowns.
• Shein states it completed corrective measures within two months of its March 2024 notification and that the adjustments did not affect final consumer prices.
• The DGCCRF says it will maintain vigilance over Shein’s practices as part of broader EU efforts to tighten oversight of online fashion platforms.