Overview

• French consumers bought a record 3.5 billion new items last year, comprising 2.9 billion garments, 259 million pairs of shoes and 362 million home textiles, up 2.9 percent from 2023.
• On average each person acquired 42 new clothing pieces in 2024—one more than in 2023—and spent €15.60 per item with 71 percent of purchases in the entry-level price bracket.
• The home textiles segment posted the strongest growth at 9.3 percent driven by new market entrants offering affordable products.
• Online-only platforms such as Zalando, Shein and Temu saw a 29.9 percent surge in sales volumes as shoppers increasingly favor e-commerce.
• The French Senate approved legislation to rein in fast fashion amid rising urgency over textiles accounting for roughly 10 percent of global greenhouse gas emissions.