Overview

• The suspension takes effect on 23 September 2025 and covers ministries, public operators and state agencies.
• Only public‑health campaigns, civil‑service recruitment and projects already under contract are exempt from the freeze.
• Matignon estimates at least €50 million in year‑end savings, referencing €440 million in state communication spending in 2024.
• The 'État Efficace' mission, led by Pierre‑Mathieu Duhamel and Denis Morin, is conducting a general review to set communication priorities and achieve a 20% cut in 2026 versus 2025.
• The measure is framed as fiscal discipline as the government prepares a constrained budget under debt and deficit pressures.