Overview

• The French government plans to triple inspections on small parcels from Chinese e-commerce platforms Shein and Temu, citing regulatory non-compliance.
• Officials are considering banning advertising for these platforms to curb their competitive advantage in the French market.
• New measures will be formalized in a government circular, reflecting intensified efforts to protect domestic retailers from low-cost imports.
• EU rules exempt parcels under €150 from customs duties, a loophole that facilitated 4.6 billion shipments in 2024, with 91% originating from China.
• French retailers have raised concerns over being undercut by the influx of 800 million low-value parcels delivered in France last year.