Overview
- French Customs published the official retail price list on December 12 for mainland France, with new prices taking effect January 1, 2026 and increases capped at €0.50 per pack.
- Philip Morris will raise many references by €0.10–€0.50, moving Marlboro Red from €13 to €13.50 and targeting an average increase of about €0.30 across its portfolio.
- JTI will price popular Camel and Winston packs at €13, BAT will lift a small set of mostly cigarette lines by €0.10–€0.50, and Imperial will add €0.10 on most of its cigarette brands.
- Companies attribute the changes to the tobacco control plan’s fiscal trajectory, a higher eco-contribution for butt collection via Alcome, and increased production and logistics costs.
- Entry-level packs remain around €11.50 and some firms are holding prices on vaping and heated-tobacco products, while customs data show year-on-year volume drops of over 11% for cigarettes and over 15% for rolling tobacco.