Particle.news
Download on the App Store

France Broadens E‑Commerce Crackdown as Shein Pushes Back Regional Store Launches

Court and parliamentary reviews now loom after Shein curtailed its marketplace to avoid an immediate suspension.

Overview

  • Department store owner SGM/BHV postponed openings in Dijon, Reims, Grenoble, Angers and Limoges for days or weeks to expand space, refine assortments and adjust pricing.
  • Shein’s Paris debut drew heavy footfall, but shoppers reported higher in‑store prices than online, prompting SGM to recalibrate the offer and price strategy.
  • France’s DGCCRF documented illicit listings on Shein’s site, including sexualized dolls that appear childlike and prohibited weapons, triggering investigations and customs checks.
  • Shein removed the flagged products and temporarily suspended third‑party listings, avoiding an immediate ban while remaining under judicial scrutiny.
  • French authorities filed complaints against six other platforms — AliExpress, Joom, eBay, Temu, Wish and Amazon — over illegal items and failures to filter pornographic content accessible to minors, as Shein faces a National Assembly hearing on Nov. 18 and a Paris court review on Nov. 26.