Overview
- Shadow Lion’s first project under the partnership is a University of Michigan football docuseries with Tom Brady and Jim Harbaugh as executive producers, with Brady expected to appear on camera.
- Fox and Shadow Lion plan to partner on the 2026 Fanatics Flag Football Classic in Saudi Arabia, which is set to air on Fox, with Brady expected to participate.
- Shadow Lion will open an office on Fox’s Los Angeles lot as it works to broaden its slate beyond Brady‑centric projects.
- Fox Sports CEO Eric Shanks characterized the deal as a long‑term partnership that gives Fox a “new gear,” while Shadow Lion’s Gilad Haas highlighted a focus on talent‑led long‑form and digital storytelling.
- Financial terms were not disclosed, and the investment aligns with Fox’s recent deals involving Penske Entertainment, Holywater and BJ Novak’s Chain.